Western New York is home to over 60 craft breweries and has led the way for New York State to become the fourth largest craft beer producer in the country, contributing over $5.4 Billion dollars of Economic Impact to the state's economy. Many breweries have positively impacted the community through jobs, tourism, econimics, and non-profits. The week served to celebrate WNY breweries by asking "What's local".
An event brand, social media asset kit, and merch were created for local establishments to easily share and promote participation around town.
Collaborators
WNY Beer Guild
John Cimperman, Owner 42 North Brewing
