Answers to most asked questions.

Casey has 15+ years of experience working as a design director, brand designer, and project manager. She has also served as a tenure-track design professor and enjoys teaching classes and keeping connected with higher education.

She has a broad understanding of what it takes to work with different teams and stakeholders — having worked at agencies, tech startups, with business owners and CEOs, in higher education, and at GRAMMY winning studio, White Bicycle (SONY, Andrew Bird, Alanis Morissette). Most recently, Casey was Design Director at venture studio Alloy Partners, where she lead the design team and served startups, CEOs, and partners building SaaS products and brands. She has since dove into focusing on Limbic Studio for the flexibility and focus as she raises her family.
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Select Clients, Partners, and Collaborators
42 North Brewing
43North Accelerator
Alanis Morissette
Andrew Bird
Alloy Partners
Buffalo Distilling Company
Burchfield Penney Art Center
Cleveland Cavaliers
Comcast
Delaware North Companies
Mentholatum
M&T Bank
New Realm Distilling
OXY skincare
Rich Products
RIT
Softlips
SONY Music
Storyland Studios
Tempest
Vignelli Center

Casey enjoys working with new tools and growing her skillset as the industry evolves.

Most often you’ll find her working with:
Figma
Illustrator
XD
Photoshop
InDesign
Dimension
Miro
Google Suite
Webflow
Squarespace
Shopify
Procreate
Good ol’ pen and paper

She also has a solid understanding and is gaining knowledge with:
After Effects
Midjourney
Chat GPT
bolt.new
Perplexity

Below are a few degrees and credentials that Casey Kelly Pérez has picked up over the years. You can also check out her CV here.

Degrees and Certifications‍
BFA Design, Daemen (2008)
MFA Design, RIT (2013)
New Approach Jewelers Bench and Stone Intensive (2018)
Motion Design School: Motion Beast (2021)
The Futur: Brand Strategy Fundamentals (2022)
Maven: Level up with Figma (2024)
Designlab: AI for UX Design (2025)
Designlab: AI for Visual Design (2025)

Work & Teaching Experience
Alloy Partners, Design Director
White Bicycle, Designer & Project Manager
Crowley Webb, Art Director
Cenergy Communications, Art Director
Rochester Institute of Technology, Visiting Professor
Daemen University, Tenure Track Professor
SUNY Fredonia, Adjunct
Villa Maria College, Adjunct

Process varies depending on what we work on together — for example, branding vs. UX design. In addition Casey will always kick things off to understand your needs and preferences for working together.

In general, we will take the following steps:

Questions & Kickoff
(articulate goals, define strategies, uncover pain points, define audiences, opportunities, challenges, agree on project brief, scope, deliverables, timing)

Research & Brainstorm
(questions, discovery, userflows, pull references, share ideas) Ideas
(share initial ideas and design, wireframes + feedback session)

Refinements
(refine chosen idea; 1–2 rounds of feedback)

Delivery
(share final source files and deliverables)

In her work, Casey always aims to make the truth — our emotions, memories, and stories —tangible through design.

Think for a moment about a brand that you love. You probably have some sort of memory or emotion that intrinsically connects you with it. The same goes for relationships with the people who we are closest with. Our favorite brands could be considered a friend — we relate to them and enjoy identifying with them. There is emotional value in such a connection.

Where do these feelings of connection, familiarity, and nostalgia come from?

We can thank our limbic system for this, which is the part of our brain responsible for our emotions, motivations, and memories. This was inspiration for the name Limbic Studio.