Windrow is a startup that makes conservation finance accessible, impactful, and reliable for all agricultural producers. The founder is in the process of building an early-stage SaaS platform that will improve the economic resilience and sustainability for farmers and rural communities.
"Windrows" are rows of hay raked up to dry before being baled or stored. The name and brand elements convey simplicity in navigating complex systems — helping ag retailers support farmers to understand which financial incentives they qualify for and how to maximize them.
Casey worked with the founder to establish the brand story, visual identity, pitch decks, and various otherassets as the founder began early conversations with users and investors.
Collaborators
Geoff Bastow, Founder
Alloy Partners, Design Director (created while working here)
