Pretty and Grit was a passion project turned business. Jewelry and apparel was designed and handcrafted to honor the balance of beauty and meaning in life, with each piece focusing on a specific value to reflect upon when worn. The brand serves to show that life is both wonderful and hard at times and it's ok to embrace all of it.
Casey developed the brand, strategy, identity, packaging, website, and jewelry design and fabrication from the ground up, and also attended metalsmithing trade school in Nashville to learn how to solder and set stones.
Collaborators
Dawn M Gibson Photography (lifestyle photos)
Positive Approach Press (silkscreen shirt printing)
Awards & Features
UBERPitch Buffalo Competition Finalist
