Maiorossé Cycles is a bespoke bicycle brand that makes bicycles handcrafted with fine steel. Founded by Engineer and cyclist Daniel Shafer, the name was inspired by his appreciation for old-world Italian culture and traditional bike frame building techniques.
A visual identity system was created that evokes European culture, quality, and typography. A rose shaped logomark is inspired by the name “Maiorossé” with linework that simultaneously flows to form the views of a scenic bicycle ride—including rolling hills and a sun that is created from the spokes of a bicycle wheel.
Collaborators
Daniel Shafer (Founder, Framer Builder, Engineer)
