Visual Identity System
Art Direction
Collateral
Merchandise
Social Media

Handmade wood bicycle company, Normal Bicycles wanted to launch a consistent brand identity across many platforms. The project involved a range of work including identity development, photoshoot management, art direction, merchandise design, social media campaigns, logo refinements, motion graphics, and a print brochure.

Collaborators
Chris and Jess (cofounders); Photography by Derek Rocco