About

Limbic Studio is an independent freelance brand design studio led by Casey Kelly Pérez. She brings fifteen years of experience to the table, producing strategic and creative senior-level design work that packs a powerful punch for your brand or agency.

Services

Branding Kits

If you’re not quite sure where to start as you launch (or relaunch) your business, a Branding Kit is the answer.

Limbic Studio offers three levels of branding and visual identity kits, depending on the depth and range of your needs. Each kit comes packed with hundreds of assets in a well-organized folder for you to download, store, and use for your brand to create consistency and memorable connections with your audiences.

Retainers & Hourly

Casey works with several clients on a retainer and hourly project basis. Retainers allow for a bucket of hours for you to use within a specific time at a rate that’s less than our standard hourly rate. This is helpful for small businesses who want access to a variety of high-quality design services, or if you are looking to add a Brand Designer or UI Designer as an extension of your creative agency or studio.

Talks & Workshops

Casey Kelly Pérez has several years of teaching as a design professor. She’s spoken at TechStars, AIGA events, student portfolio events, and visiting artist series—most recently at SUNY Fredonia. She also hosts workshops for design and art teachers, new professionals, and students.

 FAQs

  • Casey has more than fifteen years of experience working as an art director, brand designer, and project manager. The majority of her work includes:

    Branding
    Brand Strategy
    Visual Identity Systems
    Logo Suites
    Packaging Design
    Web Design
    UX and UI
    Social Media Content
    Presentation Design
    Event and Environmental Design
    Merchandise Design
    Mural Design and Painting
    Publication and Editorial Design

    She’s very proficient with the following tech:
    Figma
    Illustrator
    Xd
    Photoshop
    InDesign
    Dimension
    Miro and other Collaboration Tools
    Google Suite

    and has a solid understanding of:
    After Effects

  • Casey works directly with business owners, startups, and companies. In addition, she often works directly with agencies and studios as an extension of their creative team.

    Her work is most often in the following industries:

    Alcohol Brands
    Food & Beverage
    Outdoor & Lifestyle
    Startups in Tech & Finance
    Bicycle Brands
    Retail Brands
    Fashion, Art, & Cultural Brands

    Limbic Studio is an official WBE Certified business.

    Casey enjoys learning, listening, and is always open to connect, even if you choose a different direction. She is a team player and always willing to discuss your needs and preferences.

  • If you sign up for a branding kit, we’ll take the steps noted here.

    If you’re still curious about how Casey gets things done, she will generally take the following steps behind-the-scenes on projects:

    Questions & Kickoff
    (articulate goals, define strategies, uncover pain points, define audiences, opportunities, challenges, scope, deliverables, timing)

    Research & Brainstorm
    (questions, discovery, pull references, share ideas)

    Concepts
    (share initial ideas and design + feedback session)

    Refinements
    (refine chosen concept; final feedback)

    Deliverables Shared
    (share source files, and reference images)

  • Casey Kelly Pérez is in the pursuit to make the truth—our emotions, memories, and stories—tangible through design. Think for a moment about a brand that you love. You probably have some sort of memory or emotion that intrinsically connects you with it. The same goes for relationships with the people who we are closest with. Our favorite brands could be considered a friend—we relate to them and enjoy identifying with them. There is emotional value in such a connection.

    Where do these feelings of connection, familiarity, and nostalgia come from?

    We can thank our limbic system for this, which is the part of our brain responsible for our emotions, motivations, and memories. This was inspiration for the name Limbic Studio, which Casey’s woman-owned independent freelance design studio. She works directly with with business owners, and also as an extension of creative teams for agencies and studios.

  • Casey’s work is primarily kit-based, or retainer-based. She takes on hourly and project-specific work as time and fit permit. If this sounds like you, let’s chat!

A bit more.

Casey Kelly Pérez is a brand designer and digital art director with a strategic mindset and an entrepreneurial spirit. She has more than fifteen years of experience as an art director, project manager, and brand designer. She’s worked for large agencies, small studios, freelance teams, and in higher education. On a day off, you'll probably catch her mountain biking, running, golfing, alpine skiing, walking her dog, or kicking back with a whiskey.

Casey earned her MFA in Graphic Design from Rochester Institute of Technology in 2013. She’s worked at several agencies and studios in including GRAMMY winning studio, White Bicycle.

Currently, Limbic Studio, allows Casey to work remotely with clients across North America who value strategic design and are passionate about what they do.

Throughout her career, Casey has worked with some pretty great clients such as Alanis Morissette, SONY music, Andrew Bird, Cleveland Cavaliers, Comcast, Delaware North Companies, Burchfield Penney Art Center, Vignelli Center, Rich Products, M&T Bank, 43North Competition, OXY, Softlips, 42 North Brewing Company, Buffalo Distilling Company, and New Realm Distilling.

The majority of Casey's work focuses on branding, visual identity systems, packaging, web design, and UI design. Casey has taught design as a tenure track design professor, and enjoys staying involved with higher education. Casey also paints murals, and has recently launched a self-published children’s book series, Forest Crossing Friends.

Follow Casey on Instagram @limbic.studio.
Or, get in touch.